“You are different – just like us”

This is almost a parody of the voice of the hipster phenomenon.

I doesn’t matter whether this is ironic or not (it was made by an ad agency, they are already nihilists, so there is no reason to speculate about it).

But beneath the ridiculous hipster-cosiness and appeal to mass individualism, this video is a declaration of war on everything you could possibly believe in that would carry just enough life or authenticity (withtout the square quotes) for disgraceful companies like this hotel to eat it up and spit it out as value. Fuck this shit.

But then, don’t despair, there is only one reasonable reaction to stuff like this: HAHAHAHAHAHAAA! (maybe with slightly unbelievable and devilish tone)